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"I'm Lovin' It", the jingle that brings McDonald's back to life
Everyone knows the famous fast-food brand. Its iconic logo, the "Golden Arches", was designed in 1962 by Jim Schindler. Its slogan "I'm Loving It", launched in 2003, has also become a textbook case. And its sound logo is one of the most distinctive...
5 Original Compo winners at the Music+Sound Awards 2023
London's Music+Sound Awards recognize original music and sound design. They showcase the talents and skills of composers and sound designers. Aimed at professionals from all over the world, the festival rewards different...
"Bong", Intel invents an impactful sound identity
Dive into the exciting world of sound identity with Intel, the microprocessor genius who revolutionized audio marketing. Intel is a manufacturer of microprocessors, a type of integrated circuit or chip that forms the heart of every computer. The sound...
5 Musiques de Pub Sept. 2023
Dans la sélection du mois, vous ne trouverez pas de synchro, désolé. Bien que la synchro soit ultra dominante en cette période, j'ai réussi à trouver quelques pépites en création musicale originale. Mon focus est toujours apporté au lien entre l'identité de marque, le...
Hip-hop and brands, 50 years of collaboration
According to Spotify, hip-hop will be the 3rd most listened-to musical genre on its platform in 2023. Let's take a look at how this musical genre came into being. But let's also discover how brands, and one in particular, have managed to add value to their communications by...
The recent history of the sound logo
How to reinforce a communication strategy through sound? How can we resonate with our targets? How can you harmonize your brand's message? For almost a century, the sound logo has been part of the arsenal of the communications department and...
Tudum or Ta-dum, the story behind Netflix's audio logo
20th Century Fox's fanfare, MGM's Leo the Lion or the THX deep note are iconic sounds that are part of cinema branding. https://youtu.be/OlMKPpy0Z-I Netflix's "ta-dum" audio logo has quickly become a recognizable intro,...
Best Of Tubes and musical releases 2022
2022, what an incredible year for music releases! The top 10 tracks hit the Billboard Hot 100. What follows is a selection of each month's most influential tracks. The Billboard Hot 100 is the weekly ranking of the 100 most...
Best Of Musiques de Pub 2022
L'année 2022 a été riche en création musicales et sonores. Chaque mois je décrypte la bande son de campagnes inspirantes. Voici la sélection des 7 campagnes de 2022 dont la bandes son mérite votre attention : Instituto Sou da Paz - Trigger Pen Un film tout en reverse...
Musiques de Pub September 2022
A dose of inspiration with a selection of campaigns for September 2022. Original approaches to the use of music and sound in brand communication to make an impression on the audience. The Woolmark Company - Wear Wool, Not Fossil Fuel A...
7 Musiques de Pub Cannes Lions 2022
This year's international festival of creativity rewarded campaigns on a variety of themes: animal welfare, homosexuality, resilience, inclusion, national identity, ... I offer you a selection of 7 films, 7 campaigns with a special...