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"I'm Lovin' It", the jingle that brings McDonald's back to life
Everyone knows the famous fast-food brand. Its iconic logo, the "Golden Arches", was designed in 1962 by Jim Schindler. Its slogan "I'm Loving It", launched in 2003, has also become a textbook case. And its sound logo is one of the most distinctive...

THX Deep Note, George Lucas' sound revolution

Audi, more than just an audio logo

"I'm Lovin' It", the jingle that brings McDonald's back to life

"Bong", Intel invents an impactful sound identity

Hip-hop and brands, 50 years of collaboration

The recent history of the sound logo

Tudum or Ta-dum, the story behind Netflix's audio logo

Best Of Tubes et sorties musicales 2022

Best Of Musiques de Pub 2022
