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"I'm Lovin' It", the jingle that brings McDonald's back to life
Everyone knows the famous fast-food brand. Its iconic logo, the "Golden Arches", was designed in 1962 by Jim Schindler. Its slogan "I'm Loving It", launched in 2003, has also become a textbook case. And its sound logo is one of the most distinctive...
Boo-Dah-Ling, le son iconique de l’Iphone
THX Deep Note, George Lucas' sound revolution
Audi, more than just an audio logo
"I'm Lovin' It", the jingle that brings McDonald's back to life
"Bong", Intel invents an impactful sound identity
Hip-hop and brands, 50 years of collaboration
The recent history of the sound logo
Tudum or Ta-dum, the story behind Netflix's audio logo
Best Of Tubes et sorties musicales 2022