Blog
We're passionate about branding, advertising, music and sound.
Get inspired!
"I'm Lovin' It," the jingle that revived McDonald's
Everyone knows the famous fast food brand. Its iconic logo, the "Golden Arches," was designed in 1962 by Jim Schindler. Its slogan, "I'm Loving It," launched in 2003, has also become a textbook example. And its sound logo is one of the most recognizable...
Boo-Dah-Ling, the iconic iPhone sound
THX Deep Note, George Lucas's sound revolution
Audi, much more than just an audio logo
"I'm Lovin' It," the jingle that revived McDonald's
« Bong », Intel invente l’identité sonore impactante
Hip-hop et marques, 50 ans de collaboration
La récente histoire du logo sonore
Tudum ou Ta-dum, l’histoire du logo audio de Netflix
Best Of Tubes et sorties musicales 2022