Music totally orients the perception of a film and modifies our emotions. Here's a look at 9 advertising and communication campaigns whose soundtracks deserve your attention.
1 - Université de Montréal - An icon for the world
This fast-paced Electro music with Jungle rhythm perfectly underlines the text and the students' dynamic, their desire to move fast and their ambition.
Category: Education - Agency: Cossette - Production: Colossale - Director: Sébastien Duguay - Typesetting: Cult Nation
2 - Gross Brewing - Blue Dog
The music and sound design follow the storytelling perfectly and creatively, reinforcing the comic side of the situations.
Category: Alcoholic beverages - Production: Niceshit - Director: Leo Campasso - Composition and sound design : Facundo Capece & Lola Ritcher
3 - Sony - Immerse Yourself
The music sets the mood and gradually evolves to accompany the character's will and determination to excel. The choice of Neo-classical music rather than hip-hop reinforces the brand's image of excellence.
Category: Technology - Production: Msquare Productions - Director: Michael Cristian Greene - Typesetting: Kevin Graham
4 - Adidas - Impossible Is Nothing - Trae Young
An innovative musical universe that mixes neo-classical and electro to give the impression of excellence, surpassing oneself, innovation and fighting spirit.
Category: Sport - Agency: Cartwright - Director: Anthony Mandler - Composition: BUTTER Music and Sound
5 - WWF - We Can't Negotiate with Ice
Simple piano music, full of hope and the desire to move forward. A touch of sadness, but above all a hopeful ending.
Category: NGO - Production: Nomint - Director: Yannis Konstantinidis, Marcos Savignano - Typesetting: Ted Regklis
6 - Coca-Cola - One Coke Away From Each Other - Real Magic
A campaign designed to appeal to Generation Z and gamers with epic orchestral music worthy of the greatest Hollywood blockbusters. The variety of emotions is striking, from combat to love and triumph.
Category: Food - Agency: BETC London - Production: Colors - Director: Daniel Wolfe, Losmose - Typesetting: Nathan Stornetta
7 - Google - Shapes
The music is made up entirely of rhythm, giving the image dynamism and strength, with a touch of playfulness.
Category: Technology - Production: ManvsMachine - Typesetting: Laronge
8 - Porsche X Takuma - Silent Intensity
A musical universe made up entirely of voices that accompanies the beauty and contemplation of the images, while adding great strength to the narrative.
Category: Automotive - Agency: Ores Group - Production: Capsus - Director: Guilhem Machenaud, Thomas Bevilacqua - Typesetting: Chut On Vous Ecoute
9 - Zalando - Zalando Privé - Explore Mode On
80s-style synth-pop music to appeal to millennials with dynamism and a fun, upbeat state of mind.
Category: Fashion - Agency: BETC - Production: Wanda - Director: James F. Coton - Typesetting: Clément Daquin
These original, tailor-made music tracks are totally in tune with the video's message. Creating specific content that evokes emotions reinforces our impression and anchors it more deeply in our memory.