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5 Musiques de Pub Sept. 2023
Dans la sélection du mois, vous ne trouverez pas de synchro, désolé. Bien que la synchro soit ultra dominante en cette période, j'ai réussi à trouver quelques pépites en création musicale originale. Mon focus est toujours apporté au lien entre l'identité de marque, le...

Hip-hop et marques, 50 ans de collaboration
D’après Spotify, le Hip-hop est le 3e genre musical le plus écouté sur sa plateforme en 2023. Voyons comment est né ce genre musical. Mais découvrons également comment les marques et une en particulier ont su apporter de la valeur ajouter à leur communication en...

The recent history of the sound logo
How to reinforce a communication strategy through sound? How to resonate with your targets? How to harmonize the speech of a brand? For almost a century, the sound logo has been part of the arsenal of the communication department and...

Tudum or Ta-dum, the story behind Netflix's audio logo
20th Century Fox's fanfare, MGM's Leo the Lion or the THX deep note are iconic sounds that are part of cinema branding. https://youtu.be/OlMKPpy0Z-I Netflix's "ta-dum" audio logo has quickly become a recognizable intro,...

Tubes and music releases April 2023
April's discoveries: Labrinth offers a soaring track with a good dose of sound research on the vocals Greta Van Fleet's new track smells of freedom but with a certain strength SBTRKT offers us a Funk Electro track that's both fun and...

Hits and music releases March 2023
March's discoveries: a hyper-powerful Alt Rock track, Synthwave by Nothing But Thieves very good festive bass line on the last track Acid House Chemical Brothers Christine And The Queens offers a track ... Lana Del Rey continues to...

Tubes and musical releases February 2023
What's new in February 2023: Depeche Mode's big comeback French 79's new Electronica track French Touch M83 unveils a new 80s-tinged track, "Amnesia" Skrillex returns with "Ratata", a powerful hip-hop track with a...

Tubes and music releases January 2023
Music has the power to reflect the spirit of an age. What do current releases and hits tell us about the times we live in: diversity is more topical than ever, Oliver Tree hybridizes Hard Rock and Hip-hop in...

Best Of hits and musical releases 2022
2022, what an incredible year for music releases! The top 10 tracks hit the Billboard Hot 100. What follows is a selection of each month's most influential tracks. The Billboard Hot 100 is the weekly ranking of the 100 most...

Best Of Musiques de Pub 2022
The year 2022 has been rich in musical and sound creations. Each month I decipher the soundtracks of inspiring campaigns. Here is a selection of the 7 campaigns of 2022 whose soundtracks deserve your attention: Instituto Sou da Paz - Trigger Pen A film all in reverse...

Music hits and releases October 2022
This October 2022, Hozier, Iggy Pop, half-alive, Måneskin and many others offer us some very fine tracks: https://open.spotify.com/playlist/2MYiF5aiWuDnRPuA5TlqV3?si=970a064458c84bd5