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THX Deep Note, George Lucas' sound revolution
For movie buffs and audiovisual professionals alike, the THX logo is synonymous with unforgettable sound and an immersive auditory experience. It's the promise of exceptional sound quality. This sound, known as "Deep Note", is much more than just...
Audi, more than just an audio logo
You've probably heard that heartbeat at the end of Audi commercials. This audio logo has become emblematic of the automotive sector, and is one of the most memorable. Audi is one of the brands that uses its audio logo most consistently...
"I'm Lovin' It", the jingle that brings McDonald's back to life
Everyone knows the famous fast-food brand. Its iconic logo, the "Golden Arches", was designed in 1962 by Jim Schindler. Its slogan "I'm Loving It", launched in 2003, has also become a textbook case. And its sound logo is one of the most distinctive...
"Bong", Intel invents an impactful sound identity
Dive into the exciting world of sound identity with Intel, the microprocessor genius who revolutionized audio marketing. Intel is a manufacturer of microprocessors, a type of integrated circuit or chip that forms the heart of every computer. The sound...
Hip-hop and brands, 50 years of collaboration
According to Spotify, hip-hop will be the 3rd most listened-to musical genre on its platform in 2023. Let's take a look at how this musical genre came into being. But let's also discover how brands, and one in particular, have managed to add value to their communications by...
The recent history of the sound logo
How to reinforce a communication strategy through sound? How can we resonate with our targets? How can you harmonize your brand's message? For almost a century, the sound logo has been part of the arsenal of the communications department and...
Tudum or Ta-dum, the story behind Netflix's audio logo
20th Century Fox's fanfare, MGM's Leo the Lion or the THX deep note are iconic sounds that are part of cinema branding. https://youtu.be/OlMKPpy0Z-I Netflix's "ta-dum" audio logo has quickly become a recognizable intro,...
Best Of Tubes et sorties musicales 2022
2022, quelle année incroyable en sorties musicales ! Les 10 premiers titres ont atteint le Billboard Hot 100. La suite est une sélection des titres les plus influents de chaque mois. Le Billboard Hot 100 est le classement hebdomadaire des 100 chansons les plus...
Best Of Musiques de Pub 2022
The year 2022 has been rich in musical and sound creations. Each month I decipher the soundtracks of inspiring campaigns. Here is a selection of the 7 campaigns of 2022 whose soundtracks deserve your attention: Instituto Sou da Paz - Trigger Pen A film all in reverse...
Musiques de Pub Septembre 2022
A dose of inspiration with a selection of campaigns for September 2022. Original approaches to the use of music and sound in brand communication to make an impression on the audience. The Woolmark Company - Wear Wool, Not Fossil Fuel A...
7 Musiques de Pub Cannes Lions 2022
Cette année le festival international de la créativité a récompensé des campagnes aux thèmes variés : le bien-être animal, l’homosexualité, la résilience, l’insertion, l’identité nationale, … Je vous propose une sélection de 7 films, 7 campagnes avec un soin...