French Federation of Diabetics - sound identity
motion design | pop folk | health
Production: Au Fil De La Prod Design: Cédric Vignal Music and sound design: Louis Boulloche
01 / Brief
Music that highlights the federation's values: human, close, fighting and innovative. To accompany the new strategic business plan "Connecting people, conquering territories". Several videos have been produced since 2021 while maintaining the graphic identity.
02 / Creative response
A pure sound identity in line with the values. Simple instrumentation: cajon, piano and acoustic guitar. To emphasize the dynamic, human and close side. The sound identity evolves slightly according to the videos while adapting to the messages.