Sound identity for branded films

We offer to discuss marketing concepts (brand identity, target, message, objective, etc.) to facilitate dialogue with project stakeholders. It's a step-by-step, hand-in-hand co-creation process. A real survey and benchmark are carried out upstream to reveal a real musical recommendation.

The recommendation is made up of excerpts from commercial music, film music or advertising. We work daily on a database to find the right references. We use this recommendation as the basis for our creative music production work.

A highly strategic recommendation: following a listening workshop on selected musical references with the communications department, we agreed on references that sound current, pop and dynamic.

A varied production: a guitar with a hook (a catchy sequence) followed by the piano to begin a very familiar Pop universe. At 1 minute, the music shifts to a more committed, Disco-inspired universe. Each chapter of the film is thus sequenced by the music. The music evolves in phase with the storytelling messages. The music was created from the witness voice to sequence the musical storytelling.

A not-so-obvious recommendation: a proposal to focus on modernity and innovation following a benchmark of the sector and the brand's positioning. The first recommendation was based on the Electro genre.

The unexpected production: following the delivery of v1, the communications department decided to move away from the Electro genre (innovation) to refocus on Rock (human, joy). In just one day, we managed to bounce back with a new reference. The music was produced on the video already finalized and edited from the reference track.

A concrete recommendation: a 30-odd page keynote to explain the strategic choices in sound identity and facilitate post-production discussions. Musical storytelling planned well in advance.

An electrifying sound identity: an innovative Electronica musical universe focused on connections, expertise and excellence. A sound design that brings the space and the polygons to life. The electric feel is orchestrated by a precise selection of analog synthesizer sounds. The music was produced from an animated video.

A minimal recommendation: after scouring the website and analyzing the sector's musical communication, our choice came down to 3 Futur Bass musical references, directly validated by the customer.

Innovative production: create surprises to capture attention. Breaks in rhythm to boost concentration. Above all, find a singular universe to mark the identity of the company and the motion design. 

An in-depth recommendation: a music-listening workshop with the communications department helped to validate the key concepts to be promoted through sound identity.

A collaborative production: a sound universe sequenced and produced from the voice-over. The storytelling of the music was constructed in close collaboration with the director.

A collegial recommendation: a listening workshop with the communications department brought out notions that became fundamental to the sound identity. The notion of "breath", for example, was a key factor in the musical creation.

A modular production: the sound identity is made up of 4 distinct musical sequences, in order to sequence the film. Each sequence has its own emotions. They were delivered for editing and retouched in the home stretch of the project.

A detailed recommendation: a 50-page keynote that examines brand positioning, competitors, industry trends and musical trends. A sharp creative proposal with a precise musical storytelling.

Autonomous production: a musical universe created in complete autonomy. The challenge of producing music that brings together the human dimension and technological innovation.