Sound Design for Motion Design

Motion design is increasingly used in corporate communications to promote an idea, a service, or a product.

The sound design of a motion design video helps capture the audience's attention, enhances understanding of the message, and complements the story.

Sound design work can:

• Enhance the image's visual impact
• Contribute to the video's identity

In addition to bringing the image to life, sound conveys meaning through its texture and rhythm.

Ever since the days of Walter Murch (THX 1138, The Conversation, Apocalypse Now) in the 1970s, sound designers have begun to approach film mixing as a form of arrangement or orchestration by layering sounds.

The following four elements are key components of sound design:

• Sound editing (combining and layering sounds from a sound library to create atmospheres)
• Sound design (recreating sounds to bring movements to life)
• Sound synthesis (creating unique sounds)
• Mixing (adjusting the balance between different sounds)

Sound is sometimes seen as unnecessary in corporate video communication. Scrolling through social media doesn’t really encourage the use of sound—or even video, for that matter. But when you want to convey a message through a story, sound becomes one of your best allies.

I think sound is what draws us into a movie's story. Watch a movie without sound, and you'll see that it doesn't move you as much.

Here is a selection of motion design projects featuring sound design created by our studio:

Agence55

A very natural, even organic, sound design that highlights the human dimension behind the data. This motion design explains the approach of the agency specializing in data. The use of natural sounds reinforces the human aspect of the agency’s work. We didn’t want to focus solely on the digital aspect.

NapoleonX

Sound design featuring glitches and digital sounds for a purely digital product. Napoleon Group relies on a team of experts in crypto-asset management, based on cryptocurrency. The sound design reinforces the innovative nature of the solution.

SoftBank Robotics

Sound design that sets the pace of the motion without requiring background music. Interface sounds, or UI sound effects, provide feedback on actions and indicate that the user's action has been acknowledged.

Art Fmr

The background music serves as the sound design, complemented by a few sound effects. The background music is very important for creating a sense of calm and serenity, thereby encouraging contemplation. Using acoustic instruments enhances the natural feel.

Koden

Digital sound design with "Wall-E"-style sound humanization. To watch the film with the voice-over.

Wilhelm & Co – Wishes

Enhance the magic of Christmas and winter through sound design. Use iconic sounds such as the bell tree or sleigh bells to ground the motion design in the magic of Christmas.

3creative research projectsbyextremely talented motion designers:

MILLION

Start with real-world sound recordings of round and rectangular objects to create a unique sound. Use extremely close-up sound recordings to give the impression of being immersed in the scene. A selection of different objects was chosen for each sequence. The goal is for each visual world to have its own distinct soundscape.

Sound design comes at the end of the motion design video production process. It’s sometimes the first item to be cut from the quote, even though—as you’ve probably realized—it’s essential for a memorable experience. So contact us before you cross that line off your motion design quote!