UIC – What is UIC?
brand film | original music | 2016
A breathtaking soundtrack reinforces the collaborative dimension of the International Union of Railways.
A full, committed neo-classical score with different phases to mark the film's trademark sequences.
The first phase of the project is to understand the UIC brand, Union Internationale des Chemins de Fer. Define the key words that can be translated into music. Then a workshop with the communications team defines the creative musical tracks that are in phase with the brand identity. The final creative stage consists of linking the musical brand universe with the director's storytelling.
Creating connections and unforgettable experiences
The piano gently sets the theme. Strings and percussion add strength. The film's various sequences are marked by unique musical variations. The finale underscores the collective with a sweeping score orchestrated by brass and choir.
A strong, proprietary and enduring musical identity. It resonates with the brand's core values. Musical storytelling in phase with the voice-over narrative to enhance each sequence of the brand film.