5 audio trends in corporate video in 2024
AI, CSR, corporate reputation, and employer branding are among the major challenges facing communications professionals in 2024. With inflation gaining ground in 2023 and reducing some communications and marketing budgets, let's take a look at some best practices in audio that can be used to promote brands:
There is nothing like filmed images to highlight human values. Music that is accessible, innovative, and human at the same time helps to bring these values to the fore.
To reach young people, you have to speak their language. Their visual language, their audio language. This obviously means appealing to them with their favorite music genre. According to a Spotify study, people listen to and discover the most music at the age of 26.
Emotions are increasingly central to brand experiences because they drive engagement. Music is the most powerful medium for evoking emotions. Sad music prompts us to feel compassion, and the experience is even stronger if there is a solution, a release.
The public is eager for immersive experiences. Custom sound design and a professional voiceover enhance the power of the image. These two elements reinforce the human, real, and authentic side of the brand.
Hip-hop blends with soul to create a warm, accessible, and relaxed musical genre. More and more brands are adopting this approach to appeal to younger generations, but others are also receptive to this touch of soul music.
The challenge for 2024 is to become an engaging brand: in line with its DNA while meeting consumer expectations. According to an IPSO study, 52% of French people buy brands that align with their values, including nearly 60% of young people from Generations Z and Y.
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