Providing a real sound identity for a film or video makes the content more memorable and the brand more authentic. Here's a selection of campaigns for September 2021, in which music and sound enhance images and brands.
SNCF - Hexagonal - #PourNousTous
A highly original sound identity with the rhythm of the train and the use of the audio logo. Coupled with Gaël Faye's slamming voice, the soundtrack is in phase with the brand's new positioning.
Category: Transport - Agency: Publicis Conseil - Production: IC. - Director: Raphaël Levy - Typesetting: Start Rec
France TV - The world is changing. So does advertising.
A pop track that mixes codes by integrating soul and hip-hop to underline the boldness of the campaign.
Category: Media - Agency: Altmann + Pacreau - Director: Gabriel Malaprade - Typesetting: Chez Jean
Arrow Electronics - Mobility
Calm, relaxing music to highlight robotics and its benefits for humans.
Category: Technology - Agency: AspenCore Studio - Production: Coat of Arms - Director: Clara Lehmann, Jonathan Lacocque - Typesetting: Nova Nimbus
Patagonia X Cerveza - The Mountain Experiment
Vibrant, acoustic sounds that emphasize commitment, humanity and experience.
Category: Fashion - Agency: Beta Collective - Production: Café Royal - Director: Irmãos Meirelles - Typesetting: André Caccia Bava
Porsche - Mission R
The music and sound design, brilliantly articulated in the editing, add energy and reinforce the film's dynamic, powerful and innovative feel.
Category: Automotive - Agency: Grabarz & Partner - Production: Sehsucht - Director: Alessandro Pacciani - Typesetting: Guy Hatfield - Sound design : Source Sound Inc.
The Commonwealth Secretariat, No More Foundation - #JoinTheChorus Against Domestic and Sexual Violence
A relaxing, soothing soundtrack that encourages contemplation to evoke a difficult subject. Backed by the gentle voice of singer FKA Twigs, the message is poetic.
Category: NGO - Agency: GentleForces - Production: Picnic Animation - Composition and sound design: Clearcut Sound Studios
Tylko - Truck
An original, pop, happy, fun musical universe for an original film featuring modular shelves.
Category: Retail - Director: Kijek/Adamski - Typesetting: Piotr Kaliński
Whatever the content or media, on these projects great care is taken to ensure the uniqueness of the music and sound to deliver a one-of-a-kind experience.
Well done to the teams for these fine achievements!