Xbox, when sound becomes iconic

Xbox, when sound becomes iconic

In the world of video games, images often take center stage. However, it is sound that triggers emotion. Few sounds are as iconic as the Xbox startup sound. Behind these few seconds of audio lies a story...
Boo-Dah-Ling, the iconic iPhone sound

Boo-Dah-Ling, the iconic iPhone sound

In the world of communications and marketing, every detail counts. Sounds, in particular, play a crucial role in our daily lives. And often we are not even aware of them. Among these iconic sounds is the iPhone ringtone...
THX Deep Note, George Lucas's sound revolution

THX Deep Note, George Lucas's sound revolution

For movie lovers and audiovisual professionals, the THX logo evokes above all an unforgettable sound and an immersive listening experience. It is the promise of exceptional sound quality. This sound, known as the "Deep Note," is much more than just a...
Audi, much more than just an audio logo

Audi, much more than just an audio logo

You've probably heard that heartbeat at the end of Audi commercials. This audio logo has become iconic in the automotive industry and is one of the most memorable. Audi is one of the brands that uses its audio logo most consistently...