THX Deep Note, George Lucas' sound revolution

THX Deep Note, George Lucas' sound revolution

Pour les cinéphiles et les professionnels de l’audiovisuel, le logo THX évoque avant tout un son inoubliable et une expérience auditive immersive. C’est la promesse d’une qualité sonore exceptionnelle. Ce son, connu sous le nom de « Deep Note », est bien plus qu’un...
Audi, more than just an audio logo

Audi, more than just an audio logo

You've probably heard that heartbeat at the end of Audi commercials. This audio logo has become emblematic of the automotive sector, and is one of the most memorable. Audi is one of the brands that uses its audio logo most consistently...
"Bong", Intel invents an impactful sound identity

"Bong", Intel invents an impactful sound identity

Plongez dans le monde captivant de l’identité sonore avec Intel, le génie des microprocesseurs qui a révolutionné le marketing audio. Intel est un fabriquant de microprocesseur, un type de circuit intégré ou de puce qui constitue le cœur de chaque ordinateur. Le...
Hip-hop and brands, 50 years of collaboration

Hip-hop and brands, 50 years of collaboration

According to Spotify, hip-hop will be the 3rd most listened-to musical genre on its platform in 2023. Let's take a look at how this musical genre came into being. But let's also discover how brands, and one in particular, have managed to add value to their communications by...