Hip-hop and brands, 50 years of collaboration

Hip-hop and brands, 50 years of collaboration

According to Spotify, hip-hop will be the 3rd most listened-to musical genre on its platform in 2023. Let's take a look at how this musical genre came into being. But let's also discover how brands, and one in particular, have managed to add value to their communications by...
The recent history of the sound logo

The recent history of the sound logo

How to reinforce a communication strategy through sound? How can we resonate with our targets? How can you harmonize your brand's message? For almost a century, the sound logo has been part of the arsenal of the communications department and...
Best Of Tubes and musical releases 2022

Best Of Tubes and musical releases 2022

2022, what an incredible year for music releases! The top 10 tracks hit the Billboard Hot 100. What follows is a selection of each month's most influential tracks. The Billboard Hot 100 is the weekly ranking of the 100 most...
Best Of Musiques de Pub 2022

Best Of Musiques de Pub 2022

L’année 2022 a été riche en création musicales et sonores. Chaque mois je décrypte la bande son de campagnes inspirantes. Voici la sélection des 7 campagnes de 2022 dont la bandes son mérite votre attention : Instituto Sou da Paz – Trigger Pen Un film tout...