Audi, more than just an audio logo

Audi, more than just an audio logo

You've probably heard that heartbeat at the end of Audi commercials. This audio logo has become emblematic of the automotive sector, and is one of the most memorable. Audi is one of the brands that uses its audio logo most consistently...
"Bong", Intel invents an impactful sound identity

"Bong", Intel invents an impactful sound identity

Plongez dans le monde captivant de l’identité sonore avec Intel, le génie des microprocesseurs qui a révolutionné le marketing audio. Intel est un fabriquant de microprocesseur, un type de circuit intégré ou de puce qui constitue le cœur de chaque ordinateur. Le...
The recent history of the sound logo

The recent history of the sound logo

How to reinforce a communication strategy through sound? How can we resonate with our targets? How can you harmonize your brand's message? For almost a century, the sound logo has been part of the arsenal of the communications department and...