"Bong", Intel invents an impactful sound identity

"Bong", Intel invents an impactful sound identity

Plongez dans le monde captivant de l’identité sonore avec Intel, le génie des microprocesseurs qui a révolutionné le marketing audio. Intel est un fabriquant de microprocesseur, un type de circuit intégré ou de puce qui constitue le cœur de chaque ordinateur. Le...
Hip-hop and brands, 50 years of collaboration

Hip-hop and brands, 50 years of collaboration

According to Spotify, hip-hop will be the 3rd most listened-to musical genre on its platform in 2023. Let's take a look at how this musical genre came into being. But let's also discover how brands, and one in particular, have managed to add value to their communications by...
The recent history of the sound logo

The recent history of the sound logo

How to reinforce a communication strategy through sound? How can we resonate with our targets? How can you harmonize your brand's message? For almost a century, the sound logo has been part of the arsenal of the communications department and...
Best Of Tubes et sorties musicales 2022

Best Of Tubes et sorties musicales 2022

2022, what an incredible year for music releases! The top 10 tracks hit the Billboard Hot 100. What follows is a selection of each month's most influential tracks. The Billboard Hot 100 is the weekly ranking of the 100 most...