Orpin mist

Digital Advertising | Sound Identity and Sound Design | 2024

For the launch of its new fragrance collection, the Brume Orpin brand entrusted Audiospheric with the creation of the soundtracks for five advertising video capsules. Broadcast on Instagram and during an exclusive press evening, these 15-second videos present the sensory universe of each fragrance through a customized soundtrack.

Brief

Define a sound identity that reflects the brand's commitment to the environment. To differentiate each of the 5 fragrances in the range. Find a common language to unite these 5 olfactory creations under the Brume Orpin brand.

Creative response

A musical creation and sound design precisely adapted to each olfactory creation, as well as a global creation that reflects the identity of each fragrance. Discover the 5 fragrances

Project objectives

  • Translating each fragrance into a soundscape
  • Create a unique audio signature for your brand
  • Enhance the emotional impact of short videos
  • Attract a targeted audience of journalists and influencers

Sound direction

Each video was conceived as a multi-sensory micro-work. Working closely with the brand's artistic direction, we designed five distinct sound identities, evoking the textures, materials and emotions of each fragrance. The compositions blend natural sounds (wood, flowers, foliage), soft synthetic layers and ASMR elements for a subtle immersion.

Broadcast

Format: 5 x 15-second videos (Instagram Reels / Stories) + 1 x 30-second video (Website)

Distribution: Social campaign + press launch evening

Location: private event for journalists and influencers from the perfume & lifestyle sector

Dickson – Pub TV

Musique Originale – Pub TV

Weldom – Signature Sonore