Weldom - sound signature
Brand identity | Signature Sonore | 2022
Brief
Weldom is a French DIY chain. It operates in a highly competitive sector. While carrying out its rebranding, the brand wanted to use sound identity to get closer to its public.
Creative response
Together with the brand, we have developed a proprietary sound identity with a signature sound that is deployed at all brand contact points (store, on-call, web, TV, etc.).
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Expertise
Together with the agency, we came up with a creative recommendation that sets out the brand's new positioning through its sound identity. We wanted the sound identity to sound like a hymn: popular, accessible and simple.
Experience
A dynamic, light and fun sound signature. A whistling sound that conveys the simplicity of the do-it-yourselfer. A musical theme that's easily memorable and differentiating.
Advantage
Sound identity is a new asset for the brand, which it is gradually developing across all these contact points.
Dickson - original music
INSP - sound identity
Piascledine - original music and signature sound