Louis Vuitton - Travel Book Seoul
Augmented Reality | sound design | 2021
Changing of the Guard
Gehry
Fashion
Brief
Bringing to life the 6 augmented reality videos that accompany the book reveal at the Seoul store opening in Korea.
Creative response
Develop a sound design adapted to each video. A sound universe that's both realistic and poetic, leaving plenty of room for ambience.
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Expertise
The sound design is inspired by the work of Frank Gehry, a glass architecture like the Fondation Vuitton in Paris. We started with a collection of sounds reminiscent of rubbed glass and metallic layers.
Experience
The audio reinforces the link between Icinori's illustrations and Frank Gehry's work through unique sound combinations.
Advantage
To offer the brand a unique visual and sound experience by recreating typical scenes of life. The sound enhances the quality of the experience and its immersive dimension.
Valeo – UI Sound Design
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