Natixis Thematics - sound identity

motion design | synthwave | bank

Production: Maggle Design: Lucas Bouldoires Art Direction: Arthur Navet Music and sound design: Louis Boulloche

01 / Brief

To present the Thematics offer to people working in finance. 4 motion design videos with their own themes: safety, AI & robotics, water and meta. To have a musical universe on each video.

02 / Creative response

Synthwave music that speaks to both Boomers (50s) and Gen-Xers (30s-40s). Using analogue synthesizers to emphasize innovation while keeping a very human touch.