Natixis Thematics - sound identity
motion design | synthwave | bank
Production: Maggle Design: Lucas Bouldoires Art Direction: Arthur Navet Music and sound design: Louis Boulloche
01 / Brief
To present the Thematics offer to people working in finance. 4 motion design videos with their own themes: safety, AI & robotics, water and meta. To have a musical universe on each video.
02 / Creative response
Synthwave music that speaks to both Boomers (50s) and Gen-Xers (30s-40s). Using analogue synthesizers to emphasize innovation while keeping a very human touch.