Natixis Thematics - sound identity
motion design | sound identity, original music and sound design | 2020
Brief
Presenting the Thematics offering to people working in finance. 4 motion design videos with their own themes: safety, AI & robotics, water and meta. A musical universe for each video.
Creative response
Synthwave music that speaks to boomers (50s) and Gen-Xers (30s-40s) alike. Using analog synthesizers to highlight innovation while retaining a very human touch.