Novartis - It's PSOssible

advertising and brand content | neo-classical | health

Production: PWL Agency       Director: Gabriel Kaluszynski       Original music, sound design and mixing: Louis Boulloche (Audiospheric)

01 / Brief

A series of 8 portraits and an advertising campaign to change the way we look at the disease that is psoriasis.

02 / Creative response

A sensitive piano melody that underlines human fragility and the beauty of the body.