Novartis - It's PSOssible
advertising and brand content | neo-classical | health
Production: PWL Agency Director: Gabriel Kaluszynski Original music, sound design and mixing: Louis Boulloche (Audiospheric)
01 / Brief
A series of 8 portraits and an advertising campaign to change the way we look at the disease that is psoriasis.
02 / Creative response
A sensitive piano melody that underlines human fragility and the beauty of the body.