OPIIEC - Sound identity

Brand content | sound identity | technology

Production: Atelier Marge Design Motion designer: Mickaël Charbonnier Original music, sound design and mixing: Louis Boulloche (Audiospheric)

01 / Brief

The joint observatory for IT, engineering, research and consultancy professions has adopted a sound signature in line with its reveal logo. This signature is used on other video supports with different commas.

02 / Creative response

The sound identity is in line with the graphic identity: 4 colours, 4 notes, 4 instrument timbres (bassoon, clarinet, oboe, flute) interpreted by synthesizers to emphasize the digital sector. A signature and simple commas to adapt well to the different videos.