OPIIEC - Sound identity
Brand content | sound identity | technology
Production: Atelier Marge Design Motion designer: Mickaël Charbonnier Original music, sound design and mixing: Louis Boulloche (Audiospheric)
01 / Brief
The joint observatory for IT, engineering, research and consultancy professions has adopted a sound signature in line with its reveal logo. This signature is used on other video supports with different commas.
02 / Creative response
The sound identity is in line with the graphic identity: 4 colours, 4 notes, 4 instrument timbres (bassoon, clarinet, oboe, flute) interpreted by synthesizers to emphasize the digital sector. A signature and simple commas to adapt well to the different videos.