Palladium Boots - Dare the city
Advertising | electro Hip-hop | fashion
Production: UP RH Production Director: Fabien Didelot Original music, sound design and mixing: Louis Boulloche (Audiospheric)
01 / Brief
A sound and musical universe that accompanies the brand's new positioning, more rebellious and more urban.
02 / Creative response
A Hip-hop and Electro musical universe that translates the hybrid, contemporary and technical dimension of the product. A sound design that brings to life the rumours of the city and the actions in the image.
The first step was to exchange several playlists with the director and the marketing director, based on a musical strategy. This recommendation is based on the study of the positioning of the brand compared to its competitors. The inspirations come from the English hip-hop scene in order to give a new image of the brand, more urban and audacious.
Creating connections and unforgettable experiences
To renew its brand image, Palladium needed to associate its brand with a musical identity. The theme "Dare the city" requires an urban universe that is defiant. Creating bespoke content inspired by the UK underground hip-hop scene creates a strong proprietary imprint.
The brand has invested in its repositioning and has made a fresh start by making a strong impression. This approach allows it to capitalize on this novelty effect to deploy its new campaigns by deploying this musical genre.