Palladium Boots – Dare the city
Brand Content | Original music and sound design
Brief
A universe of sound and music to accompany the brand's new, more rebellious and urban positioning.
Creative response
A Hip-hop and Electro musical universe that translates the hybrid, contemporary and technical dimension of the product. A sound design that brings the city's rumors and actions to life in the image.
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Expertise
The first step was to exchange several playlists with the director and marketing director, based on a musical strategy. This recommendation was based on a study of the brand's positioning in relation to its competitors. Inspiration came from the British hip-hop scene, to give the brand a new, more urban and daring image.
Creating bonds and unforgettable experiences
To renew its brand image, Palladium needed to associate its brand with an identifying musical content. The "Dare the city" theme called for an urban universe that was defiantly urban. Creating bespoke content inspired by the UK underground hip-hop scene created a strong proprietary imprint.
The benefits
The brand has invested in its repositioning and made a fresh start by making a strong impression. This approach has enabled the brand to capitalize on this novelty effect to roll out its new campaigns using this musical genre.
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