INSP - Sound identity
Corporate | sound signature and brand music | 2022
Brief
INSP is the new brand created to replace ENA, the French administration school. They wanted to use music's unique ability to communicate in a way that words and images can't, to create an emotionally intense expression, while conveying the brand's values.
Creative response
The brand's key values are developed through brand music as coherent elements that work across all the brand's video media (interview, report, motion design, etc.). An audio logo has been developed in line with the brand's identity: excellence, accessibility and proximity.
Brand music - Training
Brand music - Institute
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Expertise
We've designed and produced the soundtracks for several motion design videos since 2020, before carrying out this rebranding work.
Experience
We've developed a simple, fundamental melody, played on the piano as a symbol of excellence.
Advantage
In addition to the audio logo, we developed 6 brand musics. They were produced after defining the brand's needs in terms of musical communication. Unified in the same musical genre to bring coherence to the brand's communications, this music is deployed on all the brand's video content.
Piascledine - original music and signature sound
Weldom - sound signature
OPIIEC - sound identity